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As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the...

Social media platforms give every user a voice, but how many followers do you need to be an influencer? With some well-known influencers attracting...

Ad spending in influencer marketing has been soaring on social media platforms such as Instagram and YouTube. However, with the new draft guidelines from...

For much of the past few years, marketing professionals (and those hoping to join their ranks) had it pretty good. All across the business landscape,...