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What it takes to influence others in today’s consumer marketplace.
Social media platforms give every user a voice, but how many followers do you need to be an influencer? With some well-known influencers attracting...
Bollywood is all set to shift its marketing focus to Influencer marketing! – 2021
Movie production houses are expected to tap social media and digital influencers ahead of film releases this year, reducing dependence on billboards, celebrities and television advertising.
Brand Ambassador Vs Brand influencers – What makes sense to your brand – 2021!
Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still, differences exist between these two word-of-mouth marketing approaches...
Hey! It’s the infamous Lockdown Anniversary
Did you know before the lockdown, social media usage was on average 150 minutes per day? However, in the first week of lockdown, the figures jumped to 280 minutes per day. During lockdown 78% of Influencers experimented with new ways of creating content at home with extremely relatable scenarios which helped them gain more attraction and moved out of traditional influencer space.
