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Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still, differences exist between these two word-of-mouth marketing approaches...

As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the...

For much of the past few years, marketing professionals (and those hoping to join their ranks) had it pretty good. All across the business landscape,...

Did you know before the lockdown, social media usage was on average 150 minutes per day? However, in the first week of lockdown, the figures jumped to 280 minutes per day. During lockdown 78% of Influencers experimented with new ways of creating content at home with extremely relatable scenarios which helped them gain more attraction and moved out of traditional influencer space.