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2021 – Influencer advertising guideline explained!

As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the...

Marketing skills you need post COVID 19

For much of the past few years, marketing professionals (and those hoping to join their ranks) had it pretty good. All across the business landscape,...

How Influencer Marketing strategy is changing?

Marketing teams all too often haven’t taken the time to consider what each potential influencer is really all about, and what kind of content...

Brand Ambassador Vs Brand influencers – What makes sense to your brand – 2021!

Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still, differences exist between these two word-of-mouth marketing approaches...

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