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Marketing teams all too often haven’t taken the time to consider what each potential influencer is really all about, and what kind of content...

Did you know before the lockdown, social media usage was on average 150 minutes per day? However, in the first week of lockdown, the figures jumped to 280 minutes per day. During lockdown 78% of Influencers experimented with new ways of creating content at home with extremely relatable scenarios which helped them gain more attraction and moved out of traditional influencer space.

Ad spending in influencer marketing has been soaring on social media platforms such as Instagram and YouTube. However, with the new draft guidelines from...

As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the...