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Marketing teams all too often haven’t taken the time to consider what each potential influencer is really all about, and what kind of content...

Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still, differences exist between these two word-of-mouth marketing approaches...

Movie production houses are expected to tap social media and digital influencers ahead of film releases this year, reducing dependence on billboards, celebrities and television advertising.

For much of the past few years, marketing professionals (and those hoping to join their ranks) had it pretty good. All across the business landscape,...