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As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the...

Social media platforms give every user a voice, but how many followers do you need to be an influencer? With some well-known influencers attracting...

Marketing teams all too often haven’t taken the time to consider what each potential influencer is really all about, and what kind of content...

For much of the past few years, marketing professionals (and those hoping to join their ranks) had it pretty good. All across the business landscape,...