Shraddha is a Mumbai based influencer, and she always had an interest in fine arts. Shraddha also had an interest in films and set designing. She was more inclined to pursue set designing; however, she pursued architecture because her parents didn’t want her to join the film industry. She found architecture to be the closest way to get into the industry. Shraddha goes by the Instagram handle @wintersockss and has 46.1k followers. She is also the founder of @feliz.land and @wintersockss.productions
Shraddha and Her Photography Niches
Shraddha doesn’t work for any specific niches when it comes to her clients. However, she shared that her mainstream photography would be travel and aesthetic photography. She likes to call her to work moody because she loves to showcase her personality through social media photography skills. She is also involved in art photography. She is currently working with a brand where she shoots DIY videos every week. Shraddha says that the niche that her work falls into is lifestyle photography.
Shraddha’s Collaboration
Shraddha has collaborated with Nitin Desai and has worked for Prime Minister Narendra Modi. She also collaborated with ET Now and worked on a project on how entrepreneurs have survived during the lockdown. She has worked with NH7 Weekender, a music festival DoubleTree by Hilton, and many other brands. Shraddha is a multifaceted personality. She handles commercial photography, digital content creation, architecture, and also has a stationary brand.
Shraddha’s Fair Share of Struggles
Shraddha always had her parents’ support; however, it was the social acceptance in the initial stage of what she did that challenged her the most. She also had self-doubts in the initial stages. She doubted herself in terms of her career choices, whether she should stick to architecture only, how photography will let her make a good flow of money, etc. Being a freelancer and a digital creator, money was another constraint that she struggled with during the initial days because she was not fully aware of her industry structure. However, Shraddha firmly believes that it is your passion that pushes you to climb new heights. Otherwise, there are many reasons to leave what you are doing. She feels delighted and motivated when someone gets inspired by her and follows their passion.
A Little Piece of Advice from Shraddha
Shraddha wants people to find a reason to become a digital creator. Today, everybody wants to become a digital creator because it looks glamourous and fancy. People get free goodies, attention, recognition, and brand deals, which feels quite intimidating. However, the other side of it is very difficult. Digital influencers are not traditional celebrities. It is not like someone gets to be a part of a film, and gets recognition. Things don’t work like that in a digital platform.
Your digital creation will be entirely yours. Right from scripting, shooting, and putting it out there for people, there is no one to help you. It is entirely and solely you who will do everything, and hence chances are that you make a lot of mistakes. You need to have discipline and must take it as a job. Think about why you want to do it, your plans, or at least have some passion if you want to pursue this.
